5 Affordable Ways to Get Your Business Noticed Online
If you’re a small business marketing agency. you likely don’t have the budget to draw prospects to your site with expensive digital ads. Which means you need to be strategic about managing the fundamental pillars of your digital presence.
Luckily, it’s not too complicated.Here are five strategies to keep in mind if you want to get your business noticed online without breaking the bank.
1. Use social media to do more than just sell your product or service.
These days, most companies are engaging with customers on Facebook, Twitter, LinkedIn and other social channels. But that doesn’t mean they’re doing it right.
Just like a person who constantly talks about himself, a company that never stops selling on social media is a bore. Don’t use every post and tweet to tout your product or service. Instead, mix in some links to interesting stories that are relevant to your industry and community, as well as personal posts, such as a fun anecdote about your office culture.
Don’t overdo it, however. Though frolicking kitten photos rule the Internet, they probably don’t have a place on your business’s social accounts unless you run a pet store.
2. Avoid purchasing backlinks.
Link backs to your site from other sites are said to be the biggest rank-influencing factor in SEO. If search is a huge driver of traffic to your site, it may be tempting to purchase backlinks from outfits that practice that particular dark art. Before you do so, be aware you’re taking a risk.
Google effectively views each link to your site as a vote of confidence that propels your ranking upward, and it equates buying backlinks with vote rigging. Those who are caught can be punished with a lower search ranking. In most instances, it’s not a risk worth taking.
Instead, focus on building relationships with reputable websites. You could either look for opportunities to syndicate content on websites or see if you could contribute to their site. Another option would be to do a Google search of websites that have mentioned your company in a post and requesting a link back to your website.